Lacramioara Brecea
Portofolio
My work
EVENT MANAGEMENT
BRAND & PERSONALITY PROFILING
PROJECT MANAGEMENT
Organising an event from the sponsorship phase until logistics is a very important thing. But organising several editions of the same event already signifies loyalty, the new performance measurement tool.
It's possible sometimes that brand personality to be different that market needs. This is why, somehow, you have to find a way to mingle in the first place and than harmonize.
More than a Director, Actor or even a Sponsor. My project Management experience has meant everything from finding sponsors untill recording radio spots. From A to Z in the most sincere way possible.
ADVERTISING & DESIGN
ONLINE PROMOTIONS
BRAND MANAGEMENT
I am not an Art Director, but I am a talentated person. I know the basic in design. In advertising, i am a good consumer that has the smell for goods ads, slogans and radio spots with or without my voice in it.
The beginig was in 2008, with my first online contest for a cultural site. It was followed by online banners campaigns, SEO decisions in the website content. Facebook era meant contests, testimonials, blogs and a permanent online comunication for acheiving layalyty toward the brand. The most important thing in online: sell the story of a brand and not the product
Maybe the most complex job with a brand. Harmonizing the print strategy with the online communication, the total vision for a brand and fitting in the right market place. It's a challanging job, but I did it.
BEST RESULTS: EVENT&AD
BEST RESULTS: BRAND&ONLINE
BEST RESULTS: PM&BM
EVENT MANAGEMENT: Seeing one of your events reaching the fourth edition with the same sponsors, being able to choose the best media partners and four times more people gathering.
BRAND PERSONALITY: Putting on a clear brand identity the single branch of a foreign radio still present in Romania
PROJECT MANAGEMENT: Creating and rolling some events concepts brought for the first time in your country, growing the number of the event's participants like four times!
ADVERTISING&DESIGN: Being an account for one of the biggest clients in the auto, banking or VPN market in Romania or worldwide. Always making and working after the brief and having the best PR&Marketing results for the campaigns.
ONLINE PROMOTIONS: Contest pages on sites and Contests of Facebook and blogs. Those are house specialty.
BRAND MANAGEMENT: Brand Corporate Image is sometimes in Romania just an issue. Combining Romanian style with International Corporate Image, that's a challenge!